The Primary tenancy is similar to the well-known Rent to Rent or sublet business model, however, unlike these the Primary Tenancies’s rent paid in advance pays the Landlord their rent upfront annually instead of monthly, and pays the landlord the market rent not a significantly subsidised rent.
The rent paid in advance is made possible via the Primary tenancy business model, in which rent paid in advance Ltd step into the transaction and become the head landlord's professional Primary tenant, and the named landlord on the tenancy agreement for the tenants in situ. Allowing rent paid in advance Ltd to pay the landlord upfront while collecting the rent back monthly from the tenant in situ.